Today, marketing automation isn’t just about convenience — it’s the default standard for executing marketing strategies and plans. In fact, a well-structured marketing automation strategy can be the difference between wasted effort and measurable revenue impact.
Let’s start with the basics. Marketing automation is using software and technology to simplify and automate as much of the marketing process as technologically pragmatic. It streamlines marketing efforts by aggregating and simplifying workflows, automating tasks, and running quicker and better experiments, thus optimizing resources and ultimately maximizing ROI on marketing spend.
This article will explore how marketing automation solutions can increase profitability and scale operations and help you understand common pitfalls, best practices, and strategies to generate higher ROI.
How a Marketing Automation Strategy Boosts Business ROI