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Where Human Emotion Meets AI Scale

Where Human Emotion Meets AI Scale


At G2 Reach Europe last month, Jamie Anderson from UserTesting and G2 CMO Sydney Sloan shared insights on how businesses can combine human insight and AI innovation to create standout customer experiences. With a career spanning from marketing leadership to President of Global Field Operations, Jamie brings a practical, no-nonsense perspective on the challenges marketing teams face. His conversation at the event wasn’t just theoretical – it was packed with real, tested strategies that any company can put into action. 

Where Human Emotion Meets AI Scale

FIFA Club World Cup: There are ways for you to score tickets to next summer’s World Cup. Just make sure you read the fine print

FIFA Club World Cup: There are ways for you to score tickets to next summer’s World Cup. Just make sure you read the fine print

Earlier this month, FIFA unveiled a ticket promotion which looks on the level — until you read the fine print. Dubbed “ticket packs,” FIFA’s latest offer gives purchasers of tickets to this year’s Club World… FIFA Club World Cup: There are ways for you to score tickets to next summer’s World Cup. Just make sure you read the fine print

Insights from a GRC Expert

Insights from a GRC Expert


Welcome to the new frontier of marketing, where creativity meets risk management, and AI is both your greatest ally and potential Achilles’ heel. This is a time when marketing teams aren’t just creating catchy slogans but also tackling the complex challenges of digital regulations, AI risks, and data privacy concerns. 

Insights from a GRC Expert