AI video generators are having a moment.
Tools like Synthesia, Veed, HeyGen, Canva, and Colossyan Creator are changing how teams create video. Anyone can generate a polished, avatar-led video in minutes — no actors, studios, or editors needed. And the hype is justified as these tools deliver, for the most part.
But a different narrative lies beneath the surface of glowing product pages and five-star reviews.
After analyzing 1,236 verified G2 reviews across these five AI video platforms, I surfaced four data-backed insights that challenge common product narratives. These are usage patterns, unmet needs, and friction points drawn from real behavior and sentiment.
This is your cheat code if you’re evaluating these tools, building one, or trying to scale adoption inside your team.
The Love-Hate Reality of AI Video Generators